Flybits Data Integration Framework

Product Design & Strategy | Flybits | 2014

Smart zones that contain curated 'bits' of contextual information based on user input. 

Lens (concept) is a context aware software-as-a-service offering designed for Flybits context-as-a-service solution. It gives the user the power to create curated collections of "bits" in "zones" used for businesses, experience, events, and more. I worked on a small design team of 3 to conduct research, make wireframes, user flows, storyboards, prototypes, and low to high-fidelity mockups.

• Real-time information delivered through the creation of semantic-driven, rule-oriented geo-fences

• Customizable mobile analytics (real-time and passive) resulting in improved content, services and user behaviour insight

For Business

Local business owners make zones that push notifications to Lens users in the area.

For Personal

The user may choose to make a zone for the place they are visiting (i.e. Paris) to add places (i.e. local bakeries and museums) as well as posts based on their experience.

For Events

A stadium or concert venue could use Lens to send information and notifications to the attendees of their event.